Top 5 Social Apps in New Zealand Q1 2023 Performance

In the first quarter of 2023, the top 5 social apps in New Zealand showed varied performance trends in terms of weekly downloads, revenue, and active users, according to data from Sensor Tower. Here's a closer look at how each app fared:

Facebook saw a consistent performance in terms of weekly revenue, peaking at around $6.3K in the last week of February. Weekly downloads fluctuated slightly, reaching a high of approximately 13.4K in the same week. Active users remained steady, hovering around 3.3M throughout the quarter.

TikTok experienced notable weekly revenue, starting at $57.9K in late December and maintaining a steady flow, with a peak of $64.9K in the first week of January. Weekly downloads peaked at 15.2K in late January, while active users remained around 1.1M to 1.2M.

Instagram had a significant spike in revenue, reaching approximately $8.3K in the last week of March. Downloads showed a consistent pattern, peaking at around 11.7K in late December. Active users fluctuated slightly but stayed around 1.6M.

X showed a varied revenue trend, with notable peaks at around $1.8K in early February and March. Weekly downloads were relatively stable, with a peak of approximately 6K in late January. Active users ranged between 430K to 476K throughout the quarter.

Reddit had modest weekly revenue, peaking at around $336 in the first week of January. Weekly downloads saw a spike to 8K in late January. Active users fluctuated but generally stayed around 160K to 180K.

For more detailed insights and data, visit Sensor Tower.